{"id":31474,"date":"2021-02-11T13:52:12","date_gmt":"2021-02-11T13:52:12","guid":{"rendered":"https:\/\/www.shefnews.co.uk\/?p=31474"},"modified":"2021-02-11T13:52:12","modified_gmt":"2021-02-11T13:52:12","slug":"mum-and-8-year-old-daughter-start-their-own-clothing-boutique-during-lockdown","status":"publish","type":"post","link":"https:\/\/shefnews.co.uk\/index.php\/2021\/02\/11\/mum-and-8-year-old-daughter-start-their-own-clothing-boutique-during-lockdown\/","title":{"rendered":"Mum and 8-year-old daughter start their own clothing boutique during lockdown"},"content":{"rendered":"

A mother from Sheffield has started her own clothing boutique with her daughter during lockdown, selling women\u2019s and girls\u2019 clothes.<\/strong><\/p>\n

Emily Mallender (28) and her daughter Ruby Mallender (8) have started their own women\u2019s and girls\u2019 clothing boutique from scratch inside their home.<\/p>\n

\u2018Ruby\u2019s Boutique\u2019, based in S20, was started during the first national lockdown in 2020 and plan to launch their website this week.<\/p>\n

Mrs Mallender said: \u201cI was working from home and homeschooling Ruby during one of the lockdowns last year and we started talking about what she\u2019d want to do when she grows up and what goes into running a business.<\/p>\n

\u201cI said \u2018why don\u2019t we start one?\u2019 So she can see exactly what happens with the marketing & customer service etc.<\/p>\n

Mrs Mallender is an award-winning, part-time business coach and international speaker who as well as Ruby, has another 4-year-old daughter to look after at home.<\/p>\n

\u201cSchool doesn\u2019t teach you how to start, run and grow a business but I work as a business coach so thought it\u2019d be good to show her.\u201d<\/p>\n

\"\"

Ruby enjoying helping out with packaging orders for delivery<\/p><\/div>\n

 <\/p>\n

She added: \u201cOur vision is to help empower women of all ages\/shapes & sizes to feel unapologetically confident & beautiful in what they wear & how they feel.\u201d<\/p>\n

Although Ruby\u2019s Boutique hasn\u2019t been able to deliver a walk-in experience, the business has made international orders, with plenty of 5* reviews.<\/p>\n

Since the Facebook page was launched in July of last year, it has racked up over 1,900 followers and 1,800 likes.<\/p>\n

Mrs Mallender said: \u201cEven though we can\u2019t open because of lockdown, our website launches next week. If anyone fancies following\/supporting our journey & coming to browse once we are allowed to open our door you\u2019re more than welcome to – we would love to see you!\u201d<\/p>\n

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@rubysstyleboutique<\/a> <\/p>\n

Adding all the sparkle to our dressing rooms \u2728\ud83d\udc97\ud83d\udc57 #fyp<\/a> #foryoupage<\/a> #sequinwall<\/a> #sparkle<\/a> #ladiesfashion<\/a> @sequinwallsukofficial<\/p>\n

\u266c Friday – Riton<\/a> <\/section>\n<\/blockquote>\n