{"id":49980,"date":"2023-03-24T14:44:59","date_gmt":"2023-03-24T14:44:59","guid":{"rendered":"https:\/\/www.shefnews.co.uk\/?p=49980"},"modified":"2023-03-24T14:44:59","modified_gmt":"2023-03-24T14:44:59","slug":"data-shows-most-people-only-use-new-sheffield-ar-art-trail-once","status":"publish","type":"post","link":"https:\/\/shefnews.co.uk\/index.php\/2023\/03\/24\/data-shows-most-people-only-use-new-sheffield-ar-art-trail-once\/","title":{"rendered":"Data shows most people only use new Sheffield AR art trail once"},"content":{"rendered":"\n<p>Data taken from the first month of Sheffield\u2019s new augmented reality art trail shows most users are using the app once to scan a QR code, then not revisiting, reusing the app, or following the full trail. \u00a0<\/p>\n\n\n\n<p>The numbers show that between February 5<sup>th<\/sup>&nbsp;and March 8<sup>th<\/sup>&nbsp;there were 1,625 downloads across the App and Play Store with 1,851 QR scans around the city using the app.<\/p>\n\n\n\n<p>The data suggests low repeat engagement levels for the first month that the art trail has been active.\u00a0<\/p>\n\n\n\n<p>It also suggests people aren&#8217;t following the full trail as the number of scans would need to be 4 times the number of downloads.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.sheffield.gov.uk\">Sheffield City Council<\/a> official declined to comment but said the figures were roughly in line with what was expected at this stage of the project.<\/p>\n\n\n\n<p>The art trial is a permanent project for Sheffield with more locations around the city expected to be added in the future.<\/p>\n\n\n\n<p>The Tudor Square site, outside the Crucible, has the highest number of scans with over 700 known to have used it.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">We\u2019re part of <a href=\"https:\/\/twitter.com\/hashtag\/LookUpSheff?src=hash&amp;ref_src=twsrc%5Etfw\">#LookUpSheff<\/a>, an AR art trail on Sheffield\u2019s rooftops. <br><br>Launching with digital artworks on 4 buildings \u2013 2 by us, 2 by our friends <a href=\"https:\/\/twitter.com\/Humanstudio1?ref_src=twsrc%5Etfw\">@Humanstudio1<\/a>. <br><br>Download the free app, scan the QR codes on the ground and unlock the artworks &gt;<a href=\"https:\/\/t.co\/X4Fxm4fZmH\">https:\/\/t.co\/X4Fxm4fZmH<\/a> <a href=\"https:\/\/t.co\/lMP0q9kLUz\">pic.twitter.com\/lMP0q9kLUz<\/a><\/p>&mdash; Universal Everything (@universalevery) <a href=\"https:\/\/twitter.com\/universalevery\/status\/1624110368342609923?ref_src=twsrc%5Etfw\">February 10, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.shefnews.co.uk\/2023\/02\/10\/sheffield-launches-first-of-its-kind-augmented-reality-look-up-art-trail\/\">Sheffield launches \u2018first of its kind\u2019 augmented reality Look Up art trail<\/a><\/li>\n<\/ul>\n\n\n\n<p>The project is being run by <a href=\"https:\/\/www.welcometosheffield.co.uk\/look-up\/\">Marketing Sheffield<\/a>, a subject of Sheffield City Council.&nbsp;<\/p>\n\n\n\n<p>Olivie Kalejova, 20, a Law student at the University of Sheffield, said after using the app at the Diamond location: &#8220;The concept is brilliant and I enjoyed using it.<\/p>\n\n\n\n<p>&#8220;I can see it being popular with parents who have kids as the app is very engaging and rewarding.&#8221;<\/p>\n\n\n\n<p>In the same time frame, across all \u2018Look Up\u2019 webpages the views were almost triple (5,422) the number of app downloads.<\/p>\n\n\n\n<p>Breaking down this data shows that Sheffield only equates to 25% of the \u2018Look Up\u2019 audience with the location drawing the most traffic being London.&nbsp;<\/p>\n\n\n\n<p>This is positive for Sheffield as it could potentially bring more investment, tourism and talent to Sheffield.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.shefnews.co.uk\/wp-content\/uploads\/sites\/12\/2023\/03\/IMG_6170.jpg\" alt=\"\" class=\"wp-image-50123\" width=\"500\" height=\"581\" \/><figcaption class=\"wp-element-caption\">The Map on the app &#8216;Look Up&#8217; showing the locations (green dots) of scannable QR codes.<\/figcaption><\/figure>\n\n\n\n<p>When asked if the project holds value, Chief Executive of Taxpayers\u2019 Alliance, John O\u2019Connell, said the group can\u2019t comment until a cost has been stated by the council.<\/p>\n\n\n\n<p>\u201cIt&#8217;s hard to offer a comment on taxpayer value without the total cost of the project being known.\u201d&nbsp;<\/p>\n\n\n\n<p>It is not yet to be known how much the AR trail has cost Sheffield council, but we do know it was funded by the&nbsp;\u00a3900 million \u2018Getting Building Grant\u2019 which was handed out by central government.<\/p>\n\n\n\n<p>Shefnews has put in an FOI request to Sheffield City Council to receive information about its cost but has received no response as of yet.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.shefnews.co.uk\/wp-content\/uploads\/sites\/12\/2023\/03\/tempImageqY3Rxs-768x1024.jpg\" alt=\"\" class=\"wp-image-50107\" width=\"491\" height=\"655\" \/><figcaption class=\"wp-element-caption\">Washed &#8216;Look Up&#8217; scanner at the Tudor Square location. <\/figcaption><\/figure>\n\n\n\n<p>There are also issues with the scannable QR codes floor stickers as the previous weeks snow and wet weather caused some to wash away or become loose.&nbsp;<\/p>\n\n\n\n<p>Improvements are allegedly being made to make sure the QR stickers withstand long term use.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data taken from the first month of Sheffield\u2019s new augmented reality art trail shows most users are using the app once to scan a QR code, then not revisiting, reusing the app, or following the full trail. \u00a0 The numbers show that between February 5th&nbsp;and March 8th&nbsp;there were 1,625 downloads across the App and Play [&hellip;]<\/p>\n","protected":false},"author":71,"featured_media":50234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[415],"tags":[],"class_list":["post-49980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data shows most people only use new Sheffield AR art trail once - ShefNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shefnews.co.uk\/index.php\/2023\/03\/24\/data-shows-most-people-only-use-new-sheffield-ar-art-trail-once\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data shows most people only use new Sheffield AR art trail once - ShefNews\" \/>\n<meta property=\"og:description\" content=\"Data taken from the first month of Sheffield\u2019s new augmented reality art trail shows most users are using the app once to scan a QR code, then not revisiting, reusing the app, or following the full trail. \u00a0 The numbers show that between February 5th&nbsp;and March 8th&nbsp;there were 1,625 downloads 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