{"id":50858,"date":"2023-04-27T11:58:47","date_gmt":"2023-04-27T10:58:47","guid":{"rendered":"https:\/\/www.shefnews.co.uk\/?p=50858"},"modified":"2023-04-27T11:58:47","modified_gmt":"2023-04-27T10:58:47","slug":"look-up-sheffield-the-new-ai-initiative-to-showcase-sheffield","status":"publish","type":"post","link":"https:\/\/shefnews.co.uk\/index.php\/2023\/04\/27\/look-up-sheffield-the-new-ai-initiative-to-showcase-sheffield\/","title":{"rendered":"New AI initiative LOOK UP! Sheffield showcases all that is great about the city"},"content":{"rendered":"\n<p>A new augmented reality art trail coordinated by Marketing Sheffield is occupying the rooftops of buildings around the city centre.<\/p>\n\n\n\n<p>Produced in partnership with local digital specialists Megaverse, Human Studio and Universal Everything, the trail aims to bring the city centre to life.<\/p>\n\n\n\n<p>Augmented reality artwork is located at sites including Sheffield Hallam University\u2019s Owen Building, the Central Library, the old John Lewis building and the University of Sheffield\u2019s Diamond building.&nbsp;<\/p>\n\n\n\n<p>Director Ben Carlin said: \u201cWe want the trail to grow over time \u2013 it would be incredible if Sheffield became known around the globe as the only major city to have an AR art gallery as part and parcel of the city itself. <\/p>\n\n\n\n<p>&#8220;Not only does this promote cultural values, but health and wellbeing too \u2013 the trail helps to maintain our moniker of The Outdoor City, where nature meets culture, and can truly come to life.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"LOOK UP! Sheffield, the new AI initiative to showcase Sheffield\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/f-wr128NSrE?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A new augmented reality art trail coordinated by Marketing Sheffield is occupying the rooftops of buildings around the city centre. Produced in partnership with local digital specialists Megaverse, Human Studio and Universal Everything, the trail aims to bring the city centre to life. Augmented reality artwork is located at sites including Sheffield Hallam University\u2019s Owen [&hellip;]<\/p>\n","protected":false},"author":91,"featured_media":50888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[43,55],"tags":[1033,1034,15,38,141,131],"class_list":["post-50858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-top-story-3","tag-explore","tag-look-up","tag-news","tag-sheffield","tag-sheffield-city-council","tag-south-yorkshire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New AI initiative LOOK UP! Sheffield showcases all that is great about the city - ShefNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shefnews.co.uk\/index.php\/2023\/04\/27\/look-up-sheffield-the-new-ai-initiative-to-showcase-sheffield\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New AI initiative LOOK UP! Sheffield showcases all that is great about the city - ShefNews\" \/>\n<meta property=\"og:description\" content=\"A new augmented reality art trail coordinated by Marketing Sheffield is occupying the rooftops of buildings around the city centre. Produced in partnership with local digital specialists Megaverse, Human Studio and Universal Everything, the trail aims to bring the city centre to life. 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