An interactive Lunar New Year Trail has been welcomed by selected stores from Sheffield Business Improvement District across the city centre.<\/p>\n\n\n\n
The trail involves using a mobile device to scan a QR code that can be found in the windows of each nominated store.<\/p>\n\n\n\n
Richard Pilgrim, project manager of the trail, said: \u201cThe response has been fantastic, both from businesses and trail participants. With only 10 locations, we had to be quite selective with the businesses we approached to act as trail hosts whilst aiming to deliver a trail that \u2018works\u2019 for city centre visitors. <\/p>\n\n\n\n
\u201cThe early footfall figures for the Lunar New Year weekend have been extremely encouraging and are a strong indicator that the event will have been very beneficial for a wide variety of businesses in Sheffield city centre.\u201d\u00a0<\/p>\n\n\n\n
The experience was introduced in hopes that more people would visit the city centre. <\/p>\n\n\n\n
Meagan Hall, store manager of Monki, one of the stores selected, said: \u201cWe\u2019re really happy about being involved in the trail. I would say we have had more footfall, particularly with more mums coming into the shop, who perhaps wouldn\u2019t have done so previously.\u00a0<\/p>\n\n\n\n
\u201cA lot of people still don\u2019t know Monki is here as we are a relatively new store in Sheffield. The trail has put us on the map a little bit by making people aware that we are here.\u201d <\/p>\n\n\n\n
<\/p>\n\n\n\n