{"id":59472,"date":"2024-04-26T10:11:25","date_gmt":"2024-04-26T10:11:25","guid":{"rendered":"https:\/\/shefnews.co.uk\/?p=59472"},"modified":"2024-04-26T10:11:26","modified_gmt":"2024-04-26T10:11:26","slug":"we-can-shape-the-future-of-fashion-and-sustainable-living-says-new-eco-friendly-business","status":"publish","type":"post","link":"https:\/\/shefnews.co.uk\/index.php\/2024\/04\/26\/we-can-shape-the-future-of-fashion-and-sustainable-living-says-new-eco-friendly-business\/","title":{"rendered":"&#8216;We can shape the future of fashion and sustainable living&#8217;, says new eco-friendly business."},"content":{"rendered":"\n<p>Sheffield duo set up sustainable, Sheffield-based business after attending Creamfields Music Festival to participate in the clean up and were left shocked by how many tents had been abandoned.<\/p>\n\n\n\n<p>Founders of the brand ReTribe Lauren Mason, 35 and Ben Harman, 33 had been colleagues for 10 years in the apparel industry prior to setting up their new business.<\/p>\n\n\n\n<p>Lauren said: \u201cOur brand is a sustainable movement where we are producing new products&nbsp; in Sheffield from waste that we salvage or find.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/shefnews.co.uk\/wp-content\/uploads\/2024\/04\/unnamed-1-1024x1024.png\" alt=\"\" class=\"wp-image-59481\" style=\"width:484px;height:auto\" srcset=\"https:\/\/shefnews.co.uk\/wp-content\/uploads\/2024\/04\/unnamed-1-980x980.png 980w, https:\/\/shefnews.co.uk\/wp-content\/uploads\/2024\/04\/unnamed-1-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>Lauren and Ben knew the rejected gear from the festival would end up in landfill so they decided to salvage what they could to produce unique products ranging from bags to jackets.\u00a0<\/p>\n\n\n\n<p>Lauren said: \u201cWe were just blown away really with the sea that was left behind so we ended up taking 50 tents and 30 sleeping bags back with us.\u201d<\/p>\n\n\n\n<p>Lauren said: \u201cWe came back from Creamfields knowing we have this really specific knowledge and ability so it\u2019s only us that can really do this.\u201d<\/p>\n\n\n\n<p>Lauren had been a product designer and developer for 17 years and said, \u201cIt is all I have ever done.&nbsp;<\/p>\n\n\n\n<p>\u201cWe had a unique idea but it is a trend that customers want uniqueness, they want to be seen with one-offs and we could fill that gap.\u201d<\/p>\n\n\n\n<p>ReTribe sold their first product in October which was their bottle bag, Lauren said: \u201cWe had a purpose and it all came together quite quickly.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"987\" height=\"501\" src=\"https:\/\/shefnews.co.uk\/wp-content\/uploads\/2024\/04\/IMG_0418-1.jpg\" alt=\"\" class=\"wp-image-59485\" srcset=\"https:\/\/shefnews.co.uk\/wp-content\/uploads\/2024\/04\/IMG_0418-1.jpg 987w, https:\/\/shefnews.co.uk\/wp-content\/uploads\/2024\/04\/IMG_0418-1-980x497.jpg 980w, https:\/\/shefnews.co.uk\/wp-content\/uploads\/2024\/04\/IMG_0418-1-480x244.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 987px, 100vw\" \/><\/figure>\n\n\n\n<p>The sustainable business receives pallets of free products from companies with warehouses full of broken, returned and damaged stock that they can\u2019t do anything with.&nbsp;<\/p>\n\n\n\n<p>\u201cWe\u2019ve got so much it\u2019s absolutely endless but we are doing them a huge favour by keeping production in a circular loop.\u201d<\/p>\n\n\n\n<p>Lauren said: \u201cIn the future we want to see other bigger companies reproducing from the waste that they\u2019ve got to reduce waste and carbon emissions.\u201d<\/p>\n\n\n\n<p>The 7 month old business has a fundraiser on <a href=\"https:\/\/www.gofundme.com\/f\/RetribeClothing?qid=5e32fbb8fe710c7518d4725b0f4073be\" title=\"GoFundMe\">GoFundMe<\/a>, Lauren said: \u201cWe set it up to really just help us keep running until we have a big following and bigger momentum.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sheffield duo set up sustainable, Sheffield-based business after attending Creamfields Music Festival to participate in the clean up and were left shocked by how many tents had been abandoned. Founders of the brand ReTribe Lauren Mason, 35 and Ben Harman, 33 had been colleagues for 10 years in the apparel industry prior to setting up [&hellip;]<\/p>\n","protected":false},"author":645,"featured_media":59479,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[21,16,1],"tags":[],"class_list":["post-59472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-top-stories","category-uncategorised"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;We can shape the future of fashion and sustainable living&#039;, says new eco-friendly business. - ShefNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shefnews.co.uk\/index.php\/2024\/04\/26\/we-can-shape-the-future-of-fashion-and-sustainable-living-says-new-eco-friendly-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;We can shape the future of fashion and sustainable living&#039;, says new eco-friendly business. - ShefNews\" \/>\n<meta property=\"og:description\" content=\"Sheffield duo set up sustainable, Sheffield-based business after attending Creamfields Music Festival to participate in the clean up and were left shocked by how many tents had been abandoned. 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