{"id":61980,"date":"2025-02-13T13:50:46","date_gmt":"2025-02-13T13:50:46","guid":{"rendered":"https:\/\/shefnews.co.uk\/?p=61980"},"modified":"2025-02-13T14:27:19","modified_gmt":"2025-02-13T14:27:19","slug":"sheffield-brand-refresh-gets-the-green-light-from-sheffield-city-council","status":"publish","type":"post","link":"https:\/\/shefnews.co.uk\/index.php\/2025\/02\/13\/sheffield-brand-refresh-gets-the-green-light-from-sheffield-city-council\/","title":{"rendered":"\u2018Sheffield brand refresh\u2019 gets the green light from Sheffield City Council"},"content":{"rendered":"\n

Sheffield City Council have progressed the plan for the city\u2019s brand in an aim to enhance the city\u2019s identity and hold its status as a top 5 UK city for trade, tourism and talent.<\/p>\n\n\n\n

The council\u2019s Marketing Sheffield team have been working on refining and developing the refresh of the \u2018City Brand\u2019 over the past 12-18 months; working with an external agency.<\/p>\n\n\n\n

\"Sheffield
The town hall building in Sheffield City Centre<\/figcaption><\/figure>\n\n\n\n

Sheffield City Council have indicated key strategies and policies to develop and launch their new update rebranding, focussing on the Council Plan, City Goals, Growth Plan, Destination Management Plan, Major Events Plan and Culture Strategy.<\/p>\n\n\n\n

Councillor Martin Smith, Chair of The Economic Development and Skills Committee, said: \u201cWe describe this change as a refresh, not a rebrand. We still want to achieve the same things, it\u2019s just a slightly different way of doing it.\u201d<\/p>\n\n\n\n

As part of the City Brand refresh, the council are focussing on web content to sit on a new area of the Welcome to Sheffield website in order to attract visitors to the city.<\/p>\n\n\n\n

He continues, \u201cWhat can we do in terms of brand image and linking that all together? I see this as a the umbrella branding of Sheffield<\/p>\n\n\n\n

When we promote the city, we will now have a consistent logo across the promotion, which will bring the rebranding package together.\u201d<\/p>\n\n\n\n

The council hopes that a stronger perception of Sheffield will increase people\u2019s willingness to visit the city, which will drive the city\u2019s economy and increase the ability to improve the city for all. <\/p>\n\n\n\n

Sheffield has been labelled as \u2018tired\u2019 by many social media users, so the change is bound to be met with appreciation from its residents.<\/p>\n\n\n\n

Clr Smith continues, \u201cWhat people may not know until you come to the city is how many parks we\u2019ve got, how many trees we\u2019ve got, we\u2019ve got seven areas of ancient woodland. It’s a very green city in comparison with others in Europe.\u201d<\/p>\n\n\n\n

\"A
The ‘home of football’ has been a recognised term for Sheffield FC. <\/figcaption><\/figure>\n\n\n\n

With many recognising Sheffield as \u2018the home of football\u2019, the council plan to work with Sheffield\u2019s \u2018Home of football\u2019 movement to include this as part of their rebranding. <\/p>\n\n\n\n

Clr Martin Smith said: \u201cIt’s something that we are very proud of, you know, having the world\u2019s first football ground, the world\u2019s first set of rules.\u201d<\/p>\n\n\n\n

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