Two Sheffield based women have started a bespoke online coaching programme targeting underrepresented women in midlife, aiming to fill the gap in the fitness industry. <\/p>\n\n\n\n
The group, Midlife Fitness Coaching, launched in February and hopes to \u2018help women in midlife feel fit and strong for all of life’s adventures.\u2019<\/p>\n\n\n\n
Founders Beverley Davies, 44, (a registered nurse and nutrition coach) and Anna Lowe, 48, (a chartered physiotherapist and personal trainer) stress they offer an alternative to the current online fitness world. They account for women going through ‘the middle squeeze’, juggling different life responsibilities.<\/p>\n\n\n\n
Anna Lowe said: \u201cWe want to shine a light on women in midlife, many of them experiencing perimenopause or menopause, but not all. Women 40+ are underserved in the industry, they tend to have busy lives and their own needs can fall at the bottom of the heap. We feel very motivated about empowering women.<\/p>\n\n\n\n
Women get exposed to a lot of conflicting information on social media and often tell us that they want to improve their health, but don\u2019t know where to start. We want to give people straightforward information to create a sense of trust. No phony science, all evidence based\u201d.<\/p>\n\n\n\n