{"id":68328,"date":"2026-03-05T13:48:01","date_gmt":"2026-03-05T13:48:01","guid":{"rendered":"https:\/\/shefnews.co.uk\/?p=68328"},"modified":"2026-03-05T14:37:56","modified_gmt":"2026-03-05T14:37:56","slug":"face-scanning-gaming-project-offers-sheffielders-an-opportunity-to-grab-an-image-of-their-face","status":"publish","type":"post","link":"https:\/\/shefnews.co.uk\/index.php\/2026\/03\/05\/face-scanning-gaming-project-offers-sheffielders-an-opportunity-to-grab-an-image-of-their-face\/","title":{"rendered":"Face-scanning gaming\u00a0project offers Sheffielders the chance to become video game characters"},"content":{"rendered":"\n<p><a href=\"https:\/\/ten24.info\/\" type=\"link\" id=\"https:\/\/ten24.info\/\">Ten24\u2019s<\/a> face-scanning gaming project is offering a 3-D face scan to residents for a \u00a340 reward.<\/p>\n\n\n\n<p>The Sapien\u2019s Project, which is located on Orchard Street, Sheffield City Centre is shaping modern day gaming graphics by putting real faces into digital worlds.&nbsp;<\/p>\n\n\n\n<p>Ten24 owner James Busby said: \u201cWe want to build a system where we put the player in the game.<\/p>\n\n\n\n<p>\u201cThat\u2019s the idea of this project &#8211; the idea that you can play as yourself as a 3-D model.\u201d<\/p>\n\n\n\n<p>James first founded the business in 2008, with ambition to create digital characters for gaming companies.&nbsp;<\/p>\n\n\n\n<p>It wasn\u2019t until 2010 when James\u2019 idea of photographed faces came to life, he said: \u201cWhen we figured out you could use a couple of cameras, take a stereo image and then convert that into a 3-D model it was a massive workflow improvement.&nbsp;<\/p>\n\n\n\n<p>\u201cIt meant we could create characters for clients much faster than we ever could before.<\/p>\n\n\n\n<p>\u201cWe were then given \u00a325,000 to build a rig of cameras to capture faces to sell to a game called Warthunder\u2026and it worked.&nbsp;<\/p>\n\n\n\n<p>\u201cSince then the phone hasn\u2019t stopped ringing, we were getting work from all over the world.\u201d<\/p>\n\n\n\n<p>Since 2010, Ten24 has worked with almost every big gaming studio, and hopes to sell large quantities of faces from the Sapien\u2019s Project to these clients.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/shefnews.co.uk\/wp-content\/uploads\/2026\/03\/IMG_1433_compressed-768x1024.jpg\" alt=\"Ten24's rig setup for 3-D scanning of public faces. The rig is supporting numerous cameras. \" class=\"wp-image-68332\"\/><\/figure>\n\n\n\n<p>Ten24\u2019s success over the years won the company the Innovate UK Smart Grant (UKRI) award, putting them in a spotlight of scrutiny and questioning over what the company may be doing with the IDs of the public.&nbsp;<\/p>\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@whitneydsa\/video\/7578523012765322518\" data-video-id=\"7578523012765322518\" style=\"max-width: 605px;min-width: 325px;\" >\n<section> <a target=\"_blank\" title=\"@whitneydsa\" href=\"https:\/\/www.tiktok.com\/@whitneydsa?refer=embed\">@whitneydsa<\/a> Quick and easy way to earn \u00a340 and also be part of improving AI\ud83c\udf1f\ud83d\udc90 search \u2018The Sapiens Project\u2019 to be part of this! <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"ai\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ai?refer=embed\">#ai<\/a> <a title=\"gaming\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gaming?refer=embed\">#gaming<\/a> <a title=\"facecard\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/facecard?refer=embed\">#facecard<\/a> <a title=\"foruyou\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foruyou?refer=embed\">#foruyou<\/a> <a target=\"_blank\" title=\"\u266c Vogue (Edit) - Madonna\" href=\"https:\/\/www.tiktok.com\/music\/Vogue-Edit-6704930089957591042?refer=embed\">\u266c Vogue (Edit) &#8211; Madonna<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n\n\n<p>James said: \u201cThis idea of Ten24 exploiting public faces was born off a distrust of AI.&nbsp;<\/p>\n\n\n\n<p>\u201cOther image generator companies take peoples work without permission or compensation\u2026it&#8217;s practically stealing.<\/p>\n\n\n\n<p>\u201cWe thought if we are going to do this, we need to do this in a way that shapes the future of how data is gathered for training AI systems.<\/p>\n\n\n\n<p>\u201cWe abide by every single personal data security law that there is in the UK.\u201d<\/p>\n\n\n\n<p>Before participants have their face scanned, they are given time to sign a waiver that outlines the terms and conditions of the project.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Participate in the Sapiens&#8217; Project and grab your \u00a340. Photo-scanning gaming technology  is paving the way for modern-day graphics.<\/p>\n","protected":false},"author":780,"featured_media":68333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[415,21,82],"tags":[231,677,38],"class_list":["post-68328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-news","category-top-story","tag-community","tag-gaming","tag-sheffield"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Face-scanning gaming\u00a0project offers Sheffielders the chance to become video game characters - ShefNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shefnews.co.uk\/index.php\/2026\/03\/05\/face-scanning-gaming-project-offers-sheffielders-an-opportunity-to-grab-an-image-of-their-face\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Face-scanning gaming\u00a0project offers Sheffielders the chance to become video game characters - ShefNews\" \/>\n<meta property=\"og:description\" content=\"Participate in the Sapiens&#039; Project and grab your \u00a340. 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