{"id":70832,"date":"2026-05-01T12:45:50","date_gmt":"2026-05-01T12:45:50","guid":{"rendered":"https:\/\/shefnews.co.uk\/?p=70832"},"modified":"2026-05-01T12:58:42","modified_gmt":"2026-05-01T12:58:42","slug":"watch-local-coffee-shops-set-new-initiatives-to-target-cost-of-living-crisis-in-sheffield","status":"publish","type":"post","link":"https:\/\/shefnews.co.uk\/index.php\/2026\/05\/01\/watch-local-coffee-shops-set-new-initiatives-to-target-cost-of-living-crisis-in-sheffield\/","title":{"rendered":"WATCH: Local coffee shops set new initiatives to target cost of living crisis in Sheffield"},"content":{"rendered":"\n<p>An independent coffee shop situated on Broomhill have plans to set out new initiatives to get more students to buy from small businesses.<\/p>\n\n\n\n<p>With the cost of living crisis at an all time high, many local cafes are struggling to compete with bigger coffee chains and increasing running costs.<\/p>\n\n\n\n<p>Esther Richards, a barista at Nomad\u2019s Cup, spoke to ShefNews about the importance of trying to get students to purchase from independent coffee shops rather than chains during the cost of living crisis.<\/p>\n\n\n\n<p>\u2018We\u2019re just trying to give students an excuse to support small businesses where they can as opposed to larger chains\u2019.<\/p>\n\n\n\n<p>One customer said: &#8220;Especially during the cost of living crisis, you have to support small businesses, they treat you so much better than chains.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WATCH: Local coffee shops set new initiatives to target cost of living crisis in Sheffield\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/OJIcgwM3WTo?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Independent coffee shops stress the importance of supporting small businesses during cost of living<\/p>\n","protected":false},"author":825,"featured_media":70833,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[415,21,82,103],"tags":[264,1524,596,38,131],"class_list":["post-70832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-news","category-top-story","category-watch","tag-business","tag-coffee","tag-local","tag-sheffield","tag-south-yorkshire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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