A new augmented reality art trail coordinated by Marketing Sheffield is occupying the rooftops of buildings around the city centre.

Produced in partnership with local digital specialists Megaverse, Human Studio and Universal Everything, the trail aims to bring the city centre to life.

Augmented reality artwork is located at sites including Sheffield Hallam University’s Owen Building, the Central Library, the old John Lewis building and the University of Sheffield’s Diamond building. 

Director Ben Carlin said: “We want the trail to grow over time – it would be incredible if Sheffield became known around the globe as the only major city to have an AR art gallery as part and parcel of the city itself.

“Not only does this promote cultural values, but health and wellbeing too – the trail helps to maintain our moniker of The Outdoor City, where nature meets culture, and can truly come to life.”