Chair of the Economic Development Committee discusses the economic impact of the Sheffield football clubs with regards to their recent promotion.
The Success of Wednesday and United
Sheffield football clubs, Sheffield United and Sheffield Wednesday, have had an impressive season with United returning to the Premier League after finishing second.
In regard to Wednesday, they are heading to Wembley Stadium after a record-breaking comeback against Peterborough, from being 4-0 down in the first leg, to equalising in the second and finalising the win in a penalty shootout.
So how do these clubs contribute to the local economy?
What is the impact of promotion on the city?
It is clear that promotion will increase revenue as moving up in the higher divisions can improve the city’s image and reputation, with potential investments from businesses and tourists.
Streaming will also play a vital part as the Premier League and Championship receive a higher viewership resulting in greater matchday revenues.
Liberal Democrat councillor, Martin Smith, has compared the economic benefit of both teams getting promoted in relation to the women’s Euros being hosted in Sheffield.
He said: “The women’s Euros boosted the city’s economy by roughly £8 million.
“We look at the number of visitors, hotel beds for people watching the big games and the food and drink expenses.
“This is a standard model that the city uses for calculating the benefit of major events.”
How do the clubs contribute to the economy?
Both football clubs provide a significant contribution to the local economy, which includes hospitality, retail and transportation.
The clubs have also distributed employment opportunities directly and indirectly within the country. Rocket Reach has stated that Sheffield Wednesday have over 259 employees and United have 323 employees.
It is estimated that Sheffield United have made £5 million this season while Wednesday’s is still unknown as they have one game left in the playoffs where they will face either Barnsley or Bolton Wanderers.