A viral video on TikTok has resulted in ginger people being “claimed” as part of the black community.
A video posted by user Deiaratherootworker, which has amassed over 67.6 million views and 5 million likes, has created a massive wave of content claiming red-heads are all actually black people.
This video has brought people of different backgrounds together and ignited serious discussions about race and discrimination.
Dr Bina Ogbebor is a lecturer in Journalism Studies at the University of Sheffield and teaches a module on the Media, Race and Racism.
She said: “I feel that those who are suffering different forms of discrimination can sometimes come together to say ‘we are experiencing this and it’s not good’ and they can support one another in the struggle. But their struggles are different and that should also be recognised.”